Unlike many other static products in the insurance market, health insurance is evolving. A typical health insurance covers hospitalization expenses incurred during the treatment procedure. However health insurers have acknowledged the necessity of traditional and alternative medicine like Ayurveda, homeopathy, Unani etc and included them in health insurance coverage.
In India, people prefer Ayurvedic medicines which are based on plant based medicine and are not keen on western medicine. Since Ayurvedic treatments have their foundation in natural treatments, it becomes alluring to Indian masses. Ayurvedic, homeopathy treatments usually were covered by few health insurers under group health insurance scheme but unavailable for individual customers. Full Story